This week I’m privileged to be presenting a session on the importance of true attitudinal audience segmentation research to digital agencies at the BOLO 2010 Conference. I am also proud to be regular contributor to AgencySide, the organization that presents the annual BOLO conference and a terrific resource for agencies “going digital”. My posts for…
Whether you’re starting up a new business, launching a new product, or simply making adjustments to what you’ve been doing all along, a little planning can go a long way. Now, I’m a marketing strategist. I believe a marketing plan should start at the beginning — with your audiences — and do a thorough job…
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. One of the biggest challenges I find companies have with market research is how to make it actionable. The fact is, you can have a lot of great data about your customers and prospects…
Today I’m asking all of you in the East Valley to save a local treasure. In 2007, Glynis and Eric Legrand fulfilled their dream of opening a world-class tea joint – the Urban Tea Loft in historic Downtown Chandler. Today, they’re in danger of losing all they’ve worked for. If you haven’t visited UTL, you’ve…
My husband Ron passed his final exams to receive his helicopter certified flight instructor license this afternoon. It’s been a long time coming. In late 2005, our dear friend Mike Welch, who had survived life as a police officer in south L.A., as a Marine, and as a security guard for U.S. contractors in the…
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. Now we get to the fun part. They survey’s been fielded and the data’s in — now it’s time to get the stats involved and see what segments the data gives us. This is…