This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. One of the biggest challenges I find companies have with market research is how to make it actionable. The fact is, you can have a lot of great data about your customers and prospects…
Today I’m asking all of you in the East Valley to save a local treasure. In 2007, Glynis and Eric Legrand fulfilled their dream of opening a world-class tea joint – the Urban Tea Loft in historic Downtown Chandler. Today, they’re in danger of losing all they’ve worked for. If you haven’t visited UTL, you’ve…
My husband Ron passed his final exams to receive his helicopter certified flight instructor license this afternoon. It’s been a long time coming. In late 2005, our dear friend Mike Welch, who had survived life as a police officer in south L.A., as a Marine, and as a security guard for U.S. contractors in the…
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. Now we get to the fun part. They survey’s been fielded and the data’s in — now it’s time to get the stats involved and see what segments the data gives us. This is…
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. Once the research plan detailing who you’re going to survey and what you need to ask them has been finalized, the next step is development of the survey itself. Before I go further, let…
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. This project was undertaken for a small faith-based university in the midwest (I’ll call them “SCU” – Small Christian U – for the purposes of this discussion). The university offers undergraduate, graduate, adult professional…