When you’re competing against thousands of marketing or advertising agencies that offer similar services to yours, how do you stand out? Our Agency Core study revealed many (46%) agency clients prefer agencies that offer specialized marketing expertise. So if you want to attract and retain clients, curate specialized expertise. Then let people know you have…
If you expect your clients to always defer to your expertise, you should rethink that strategy. In 2024, clients are becoming well-versed in marketing. They are staying current on trends and learning marketing software, building strong internal teams, and diligently assessing their marketing needs. They are tuned into agency services, at least on some level,…
Think of how much a child changes from birth to 10 years old. A lot can happen over a decade: first steps, first words, first day of school, first baseball game. Similarly, a lot has happened throughout Agency Edge’s 11-year span conducting agency client research. Since 2014, agencies have experienced considerable ups and downs, including…
I’ve been inspired lately by seeing the efforts that colleagues, clients, and friends are achieving with their thought leadership — and thought you might be too. What could your thought leadership accomplish? An Idea So Powerful They Get the Tattoo Drew McLellan at Agency Management Institute teaches a wonderful workshop on agency math — the…
When you’re competing against thousands of marketing or advertising agencies that offer similar services to yours, how do you stand out? A recent Agency Edge study revealed many (46%) agency clients prefer agencies that offer specialized marketing expertise. So if you want to attract and retain clients, curate specialized expertise. Then let people know you…
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…