Two Nerds Talking Research with Wine #1
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Developing partnerships can bring you far more than just respondents to your survey!
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.