Two Nerds Talking Research with Wine #1
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Sarah and I talk about respondent sources and representative samples.
Sarah and I rant about making sure your agency clients are ready for research.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Thought leadership research is the diving board. YOU are the diver.