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Understanding Small Business Ownership Through Audience Segmentation at Infusionsoft

Today Infusionsoft published their 2014 Small Business Market Survey, based on research conducted by Yours Truly. Their post and the full report share a wealth of insights, which I encourage you to check out. But I’d like to talk about WHY they did the research they did and WHY it’s different. Infusionsoft serves small businesses…

Infusionsoft Publishes Audience Audit Segmentation Research
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Infusionsoft Publishes Audience Audit Segmentation Research

As you might imagine, the majority of the research we do for clients never sees the light of day beyond their doors. Typically it’s behind the scenes, driving better marketing strategy — so you may experience the benefits of the work without ever knowing the data behind what you see. However, occasionally a client chooses…