I am amazed at how many companies have fallen into the habit of regularly insulting their customers. If I pointed them out, I GUARANTEE that each and every one of them would strenuously object to … [Read more...] about Are You Insulting Your Customers?
Audience Segmentation
Obama’s Audience Segmentation
USA TODAY has a fascinating article today about a new USA TODAY/Gallup Poll looking at the President's approval rating and how he's faring in public opinion. AMAZING! It's attitudinal audience … [Read more...] about Obama’s Audience Segmentation
There’s No Crying In Research
I am currently finishing up an audience segmentation project for a large multi-channel retailer. As usual, we're trying to identify the key motivations for their various customer groups. I was … [Read more...] about There’s No Crying In Research
