Audience Segmentation

This week I'm privileged to be presenting a session on the importance of true attitudinal audience segmentation research to digital agencies at the BOLO 2010 Conference. I am also proud to be regular … [Read more...] about Speaking at BOLO 2010

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. One of the biggest challenges I find companies have with … [Read more...] about Segmentation Exposed: Making Segmentation Data Actionable

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. Now we get to the fun part.  They survey's been fielded and the data's … [Read more...] about Segmentation Exposed: Data Data Data!

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. Once the research plan detailing who you're going to survey and what … [Read more...] about Segmentation Exposed: Survey Design

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. This project was undertaken for a small faith-based university in the … [Read more...] about Segmentation Exposed: SCU Project Kickoff

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. I'm a marketing strategist.  I've spent the last 25 years (gack!) … [Read more...] about Segmentation Exposed: Behind The Scenes of an Actual Research Project