I've been inspired lately by seeing the efforts that colleagues, clients, and friends are achieving with their thought leadership -- and thought you might be too. What could your thought leadership … [Read more...] about Amazing things are possible for your thought leadership!
Audience Segmentation
The Power of Thought Leadership: Unleashing Your Agency’s Potential
When you’re competing against thousands of marketing or advertising agencies that offer similar services to yours, how do you stand out? A recent Agency Edge study revealed many (46%) agency clients … [Read more...] about The Power of Thought Leadership: Unleashing Your Agency’s Potential
How Thought Leaders and Loyalty Builders Cultivate Resilience
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as … [Read more...] about How Thought Leaders and Loyalty Builders Cultivate Resilience
How to Identify Your Agency Segment
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, … [Read more...] about How to Identify Your Agency Segment
New Research Shows How to Make Your Agency Unbeatable
Between talent shortages and client defection, establishing a clear niche, and building a positive reputation, there are a lot of moving pieces that can fall apart for agency owners. In the worst-case … [Read more...] about New Research Shows How to Make Your Agency Unbeatable
How Often Should You Redo Audience Segmentation Research?
“For how long are attitudinal segments valid? One year? Two? Five?” The fact is, much depends on the industry you’re in. If it’s experiences massive changes in technology or public perception (think … [Read more...] about How Often Should You Redo Audience Segmentation Research?
