Author: Susan

Gail Goodman, writing for Entrepreneur, makes a great point about how audience segmentation can transform your email marketing, making it more relevant, impactful and effective. Unfortunately, I have to take issue with her recommendations about segmenting your audience in the section titled “Selecting Your Segments”: “To be effective, most businesses need only two or three…

Recently I noticed that a former client has been running their old television spots — undoubtedly an effort to take advantage of the recessionary conditions and reduced advertising presence of their competitors, and to do it at a bargain-basement price to boot. I applaud this company for recognizing that now is a great time to…