About

Susan is one of the most effective marketing minds I’ve encountered. Her approach is one that focuses very clearly on what motivates consumers to act -- and it's not your tagline. She can take theory and apply it for companies in a way that actually generates transformational business results. Extremely easy to work with, and a delight to be around, you'll wish you'd met her long ago.

I thought I knew about marketing until I met Susan. She totally transformed the way I think about ideal customers, and her work flows through everything I do now -- strategy, content development, new concept ideation, sales and customer interactions. I can't imagine creating marketing with any other framework.

The results of our studies were incredibly insightful and we've leveraged them across the organization to improve our marketing strategy, service offerings and more. Susan is delightful to work with.

Susan changed not only the way we do business but the entire way we think. Our methodology is absolutely rooted in her approach. As a digital marketer, our lens of viewing everything from the customer's problems has become a competitive advantage. We often win deals against bigger competitors, and Susan's approach is a big reason why.

Susan knows how to bring research to life and, most importantly, provides insights that are actionable. She involves the agency in every step of the process, ensuring that we and our clients feel comfortable with the process and that we understand the results. Beyond demographics, Audience Audit reveals the motivation behind each consumer and the segmentation process allows us, as marketers, to better target our messaging.

Susan’s expertise in constructing quantitative studies that effectively measure attitudes and behaviors contributed greatly to the overall success of our project. Also, her ability to present statistical analysis of results in a way that is thorough yet easily comprehensible has made Susan a truly invaluable partner of our company.

Easily one of the smartest people I've ever met, Susan is a master in the field of audience segmentation. Too many companies, large and small, build and develop marketing campaigns without ever really knowing their customers. Learn more about your various audience segments, what motivates them and what offers and messages will resonate with them. Audience segmentation is a marketing necessity. Susan's smarts, professionalism, and laugh are just icing on the cake.

We worked with Susan by subcontracting her to conduct a large, soup-to-nuts segmentation project for a for-profit university. The project went great, with the kind of "a-ha!" findings that she always manages to find and blow away the clients. We can't wait to work with her again! We recommend Susan to all of our clients that need segmentation work, which is most of them.

I've had the pleasure of working with Susan on a few different projects for mutual clients. She's our "go to" person when we have a client who needs help identifying target segments and capturing actionable information about their customers' needs and expectations. She *always* finds something fascinating in the data. For this reason and others, she's a blast to work with.

Susan's methodology for delivering exceptional audience insight is the secret weapon everyone should know and be using. I've had the pleasure of working with Susan over the course of several years, and not only does she help you unleash your own inner data geek, but her depth of marketing/agency background helps each of her clients - and her clients' clients - become smarter for working with her.

Susan is a pleasure to work with. Her ability to grasp differing categories is amazing. This along with her natural understanding of human behavior, makes her a perfect researcher and marketing partner.

I worked with Susan on a customer segmentation for one of our Gap Inc. brands and highly recommend her. She is professional, knowledgeable, creative, and a pleasure to work with. She brought her many years of experience to our project and we were extremely happy with the results.

Susan is one of my favorite partners to work with. Her energy, positive attitude and outstanding work product make working with her a delight. She is our go-to partner when we need detailed, quantified and in-depth insight into our clients' digital audiences.

Susan is a subject matter expert and a consummate professional of the highest order and delivered a segmentation study that far exceeded our expectations. Her knowledge, skills, and abilities are indispensable in the fast paced, dynamic marketing of today.