Proof

Trust in our work is earned, not claimed.

Audience Audit’s research and perspective are referenced, cited, and invited into conversations about growth, differentiation, and trust by expert-led businesses — and the people who advise them.

Original research leaders rely on

Audience Audit is known for original, longitudinal research into how organizations evaluate expertise, build trust, and choose partners.

Our studies focus on how people actually think — not just what they say — and are used by leaders seeking clearer insight and positioning.

Referenced in published books

Audience Audit’s research has been incorporated into books on trust, differentiation, customer experience, collaboration, and growth.

Selected Titles:

  • Exceptional Experiences — Neen James
  • Branding From Within — Jerry Gennaria
  • Meet Them Where They Are — Jen Croneberger
  • Sell with Authority — Drew McLellan & Stephen Woessner
  • Creating Superfans — Brittany Hodak
  • Hug Your Haters — Jay Baer

Invited to contribute perspective — not pitch services

Susan Baier is invited to podcasts, stages, and industry platforms to help leaders think more clearly about trust, differentiation, and growth.

Featured Platforms:

  • Build a Better Agency (Agency Management Institute)
  • Sell With Authority
  • Predictable B2B Success
  • Progressive Agency Podcast
  • Higher Ed Marketing Lab

Referenced even when we’re not in the room

Audience Audit’s research is cited by other experts when discussing service excellence, positioning, and agency growth — even when Susan isn’t the guest.

Examples:

  • Best-in-Class Service (AMI)
  • Niching and Thought Leadership (AMI)
  • Opportunity Stacking (AMI) B2B Success

Ideas that get repeated

  • Being Relentlessly Helpful® builds resilient businesses.
  • Prospects are really just clients who don’t trust you yet.
  • Differentiation comes from what you know, how you think, and how you help — not what you sell.
  • Trust needs to be built long before the sales conversation starts.
  • Research helps leaders see what they’re missing — not just confirm what they believe.
  • A researcher’s job is to try to prove you wrong.

If trust matters in your business, let’s talk.

If you’re trying to stand out, attract right-fit clients, or understand how your audience actually thinks, we’d be happy to explore whether research could help.

Explore Our Research