How We Help
We help expert-led businesses build trust — intentionally.
By understanding how your audience actually thinks — then helping that insight stay visible, useful, and relevant over time.
Audience Audit works with agencies, consultancies, professional services firms, speakers, and authors whose credibility is central to their business. Through original research, we replace assumptions with evidence — revealing how audiences evaluate expertise and decide who feels credible enough to engage.
That insight becomes the foundation for clearer positioning, stronger relationships, and a more resilient pipeline.
We start with perspective — not tactics
Most growth challenges aren’t execution problems. They’re perspective problems.
When teams operate on untested assumptions about what builds credibility or drives decisions, even strong tactics fall flat. Our work begins by uncovering how your audience actually thinks before a buying decision is made.
That perspective changes how leaders talk about their work, how teams align internally, and how trust begins to form externally.
How research supports better decisions
Research is only useful if it informs real decisions.
Clients typically use our work to:
We don’t hand over a report and walk away. We help you interpret what the research means — and help you use it strategically.
Helping the research keep working for you
Research has the greatest impact when it continues to inform how people talk, decide, and lead — not just what they know at one moment.
In addition to the research itself, we help clients keep insight visible, relevant, and trusted long after the initial findings are shared. This may include:
Cornerstone content development
Turning insight into durable points of view your audience comes to associate with how you think — across content, conversations, and business development.
12-month activation program
Extending the life of your research by using monthly focused data visualizations and graphic interactive quizzes to surface new angles, implications, and deeper dives over time — without rehashing the same story.
Engaging assessments
Interactive self-assessments that allow your audience to evaluate themselves against your ideas and receive real-time feedback — even anonymously.
For participants, this provides immediate, practical insight.
For you, it generates high-quality attitudinal data and ongoing perspective you can use across research, content, and speaking.
Built for businesses where credibility matters
This work is best suited for expert-led organizations where trust is central to growth — agencies, consultancies, professional services firms, speakers, authors, and founders whose expertise drives their business.
If your success depends on being understood — not just noticed — research can help reveal what’s currently invisible.
Relentlessly Helpful®
Being relentlessly helpful means prioritizing usefulness over noise, clarity over cleverness, and long-term credibility over short-term tactics.
Our role isn’t to impress your audience. It’s to help you understand them — and help your insight keep working even when we’re not in the room.
What we don’t do
We don’t sell tactics, templates, or growth hacks.
We don’t offer one-size-fits-all frameworks.
We don’t execute surveys we don’t design.
We don’t conduct research to validate predetermined ideas.
We’re all about helping you see your audience more clearly — so you can decide what to do next, and do it with confidence.
Pricing & Engagement
We don’t list prices on our website — intentionally.
Our work is custom, research-led, and often delivered in partnership with agencies or consultants who incorporate it into their own offerings. Pricing is shaped by scope, audience, and how insight will be used over time, and is always discussed transparently after an initial exploratory conversation.
This work is best suited for organizations that see research as a strategic investment — not a commodity.
Let’s explore whether this would be helpful
If you’re trying to stand out in a crowded market, attract right-fit clients, or align your team around clearer insight, we’d be happy to explore whether our research can help.